HCD harmful? – Don Norman discusses HCD and suggest a move to ACD

Human Centred Design (HCD) has gain massive attention in the last few years. Recently, IDEO, published their open-source version of HCD. As always, we should be critical and make a strong effort in understanding the limitations and weaknesses of the methodology we adopt in our studies. Don Norman has presented som really insightful reflections and critique of HCD. Don Norman presents in his text, dating back to 2005) what is wrong with HCD and how HCD could be improved by moving to a methodology of Activity Centred Design. Read Don´s insightful reflections “Human Centered Design Considered Harmful” at jnd.org.

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