Users must have the app preinstalled in case of an emergency – or maybe not!

A well-known problem for everyone with a smart idea regarding how people could make use of innovative apps in case of an emergency or crisis, is the fact that people need to have these apps already installed ready to be used in critical situations. However, most people will never face an emergency or a crisis which means that most people will never bother to “pre-install” nice to have apps that most likely never will be used.

This means that app developers and solution providers must be come up with better solutions than just saying:

“People must understand that they have much to gain if they download our great app and have it ready at hand if they end up in a critical situation”.

Just recently, we have seen insightful approaches of solving this problem by designing apps that are made available when they are needed and only if they are needed. This means that app developers and solution providers have taken a new look at the well-known and standardized “sign-up -> receive user info -> get started and add details”.

Instead of using the above approach, innovations are emerging targeting what could be called a simplified user credentials approach. This means that apps could be designed using a range of new models concerning the role and need for user-id. When we design for “instant and short time use”, it opens up for radically different use cases and a potential for a much larger diffusion of apps in emergencies and crisis.

I hope that we at the Crisis Response Lab, in the near future, will be able to show a few examples of how these new approaches could be materialized.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s