Mini-study on hybrid cycling

Today, we had a great session where Jonny and Philip ran a short explorative study on hybrid cycling. The platform in focus was the ever so popular Zwift, which has now pioneered the hybrid of digital-physical sports. Philip was the test-biker in this session. Jonny took the role as observer and collected lots of interesting insights.

An important aspect seems to be the real-time and direct connection that creates a strong sense of traditional cycling. Lots of attention was also drawn towards all the different metrics presented as well as the cues embedded in the race experience. From a persuasive computing perspective the cue “Close the gap” and how that type of mechanics affect the attitude of the cyclist.

Philip on the setup with MacBook Air, Cervelo P3, Tacx flux.

Philip pushing 377 Watts and above

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