Crisis Response App-store?

In the last few weeks, I have started to become more and more interested in how the whole App-store phenomena might be used in the emergency and crisis response domain. Would it be possible for a consumer oriented business model work in our domain? What are the key issues that must be solved in order to provide a US or European Crisis Response App-store?
Or if we shift perspective, Why would it fail? I would be more that happy to hear your insights on this topic.

A conceptual illustration with some of the current and future applications in Swedish Emergency and Crisis Response:

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